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What is your Internet Marketing Strategy?
If you want to control your industry or industry niche, if you want to make sure your competitors and future competitors don't put you out of business, or if you simply want to make massive profits over the Internet, we highly recommend that you review the questionnaire below.
Goals and General Internet Marketing Strategy Questions
- What do you want to accomplish with your online presence?
- Do you have a cost cutting or savings goal? (Yes) or (No)
- Did you know that there are at least 7 ways you can potentially cut costs using the Internet, email, etc.? If so, do you know what they are and do you have a specific cost savings goal for each one that is applicable to you and your business?
- Do you have a sales increase goal? (Yes) or (No) Why?
- Did you know that according to some experts, Internet e-commerce accounts for 3% of the gross national product today and is supposed to account for 15% by the end of the next 5 years? Assuming this projection is true, that would mean an Internet commerce growth in excess of 30% each year. Do you know what that will mean to your business if you are planning to grow your Internet business by at least 30% a year?
- Do you have a lead generation goal? (Yes) or (No) Why?
- Do you have a customer service improvement goal? (Yes) or (No) Why?
- Do you know what Internet publications, forums, discussion groups, etc. your clients are participating in --- and specifically what they are saying about you, your competition and your industry?
- What are your top five competitors' websites?
- Have you reviewed your competitors' websites to determine what they are and are not doing and what you can do to make your marketing strategy better?
- Do you have an Internet advertising goal?
- Do you know what your growth limitations are as far as fulfillment, order processing, number of visitors your website can handle, number of emails your email server and email box can hold, the maximum amount of dollars your credit card processing company will let you handle, etc?
Website Optimization Questions (where applicable)
- Have you had someone from outside your company attempt to use your current website?
- Is each page less than 35k so that they load in a hurry?
- Do you have a headline which tells them the specific benefit that they will be getting from your product, service or information on the first page and on succeeding pages as well?
- Do you have your name, email address, address, phone number, website address, etc. on each page or listed frequently so they can easily contact you?
- Do you give them a reason for them to give you their email address and get permission to contact them later?
- Do you regularly examine your site's traffic logs especially to determine the source of your visitors, which keywords they used (if they came in from a search engine), and what websites they come from?
- Do you regularly examine your position on each of the search engines to determine if you are in the top 10 selections based on the appropriate key word searches? If so, do you make the required changes to make sure that your website comes up in the top 10 --- at least for the top search engines?
- Is your email address you give in your website monitored at least daily and preferably more often than that so that you can respond as required?
- Do you concentrate on your customer or prospects specific needs and position yourself in the appropriate niche(s) so that you can maximize your profits and minimize your competition?
- Do you make product or service information available from your website and from auto responders?
- Do you regularly collect testimonials and display them on your website to establish instant creditability with prospects?
"Email Marketing" Optimization Questions
- Do you capture all your customers, prospects, vendors, affiliates, prospective affiliates, and joint venture partner's email addresses in different email databases so that you can communicate, sell, or prospect with them as groups or individually?
- Do you maintain all of the same database information for your email database of clients as you should do with your regular databases including recency, frequency, and specificity of purchase?
- Do you communicate, sell or prospect with your respective email databases on a regular basis?
- Do you have a signature file that you add to the end of all of your emails? This has your name, address, and email address and other relevant information so that the addressee knows who you are, what you do and can contact you?
Operational Questions
- Do you have a domain name registered?
- Do you currently have a web site?
- Do you have a logo?
- Do you intend to conduct E-commerce on your site?
While these specific questions are not necessarily the most important ones concerning your specific Internet marketing strategy --- they will give you an idea of the types of questions that we will be asking you. Answering these questions will provide a strong foundation for determining the structure and requirements of your web site.
Daniel Ramos is the President of Genesislogic Inc., a New York City based ebusiness that helps companies massively profit from the Internet. As both a designer and marketing strategist, he has been involved with technology since 1984, working with both small business and Fortune 500 firms including NBC Cable Networks, First Union, Pfizer Pharmaceuticals, The Federal Reserve Bank of New York, Alliance Capital, The Trane Company, Abraham Publishing, On the Rise Records, Pitney Bowes, and others. He moderated The Small Business Forum for one of the earliest large-scale internet service providers in the mid-1980s, Delphi, which now boasts over 2 million members, as well as moderating the Music Business forum on CompuServe. If you want to learn how to massively profit from the Internet, vist WWW.GENESISLOGIC.COM and download from an extensive online library of resources, or send an email to INFO@GENESISLOGIC.COM. Thank you.
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